This advertising awareness concept was designed as a campaign for University Assessment.

Testicular cancer will effect 1 in 300 young Australian men, if the cancer is detected early there is 95% survival rate, but if left untreated the chance that the cancer will spread increases rapidly over time. Since 2007 the number of case of late diagnoses has increased by 20% rising both the casualties rate and the cost to the health sector.

`Have You Got The Balls?' is a new testicular cancer awareness campaign from the Australian Governments' Male Cancer Awareness sector aiming to create awareness towards a 15 -25 year old male target audience most at risk. The campaign uses a combination of humor, shock, and interaction to create awareness and prompt the self-examination process with the target audience. The campaign is separated into to two parts that will intertwine with one and other, a social campaign and an advertising campaign.

Waterproof print pamphlets are designed to hang off the doors of gym and health club showers. The shower is the ideal time to perform the self examination process and giving the demographic the information and the idea at a place where it can easily be used will allow the target audience to perform the examination if they chose.

The placements feature the message of the campaign, but on the back of the pamphlet it will feature a diagram on how to preform the examination.

The sport stadium seating advertising feature the logo shaped sticker that hangers over the seat, replicating the shape of a large set of testicles handing over the chair. The design features the logo on the front. The key message is there and the idea of testicles.

The design feature on all the seats in the stadium and will be placed throughout the NRL season in conjunction with the campaign.